Hidden risk. Wasted spend. Lost assets.Licenses renew. Laptops disappear. Nobody knows who owns what.
Know exactly Who owns what. Always.
Unowned tools waste money. Unowned responsibilities create risk.
OwndUp fixes both.
When someone leaves, do you know what they owned?
Without clear ownership, small issues become expensive problems. Nobody knows who to ask about renewals or access.
Tools become unowned
SaaS subscriptions, hardware, and assets drift without clear ownership. Nobody knows who to ask about renewals or access.
Offboarding is risky
When employees leave, their responsibilities often get lost. Critical accounts and assets fall through the cracks.
Renewals are forgotten
Contracts auto-renew without anyone accountable. Surprise invoices arrive for tools nobody uses anymore.
Handovers fail silently
Responsibility transfers happen informally via email or chat. Nobody confirms receipt, and accountability gaps grow.
Sound familiar? This is costing your organization money.
Without visibility into your assets, contracts and licenses, you run daily risks. These are the situations we encounter every day.
5%
Assets disappear
Company assets often go missing or become unowned over time.
30%
SaaS spend wasted
Unused tools and forgotten licenses keep renewing unnoticed.
50%
No ownership handover
Many companies still lack a clear transfer process when people leave.
"That laptop… where did it end up?"
A contractor leaves after 8 months. Everyone assumes IT handles it. IT assumes HR handles it.
Result: The €1,500 laptop is still sitting at someone's home. Nobody knows.
"We've been paying for this for months… why?"
A SaaS subscription runs at €20/month. Everyone switched to an alternative. Nobody cancelled it.
Result: €240 per year for something nobody uses. And this happens with 10 tools at once.
"Oh… that contract auto-renewed"
A €12,000/year contract renews automatically. There was no owner. Everyone thought: "someone else will check this."
Result: Another year locked into something that was already in doubt.
"Wait… does he still have access?"
An employee left 3 weeks ago. But: still has system access, still has a badge, still in tools.
Result: Security risk + no idea who should fix this.
"Don't we already have this somewhere?"
A new tool is purchased. Later it turns out: there was already a license, someone else was already using something similar.
Result: Double costs, no overview.
"Who is actually responsible for this?"
There's a tool, contract or asset. Question: "Whose is this?" Answer: "IT, I think?" "No, finance?" "Or was it marketing?"
Result: Nobody feels responsible → so nothing happens.
One platform. Complete ownership clarity.
OwndUp is the system of record for who owns what in your organization. Import your assets, tools, and contracts — every item gets exactly one accountable owner. When people move, leave, or responsibilities shift, nothing falls through the cracks.
Built on three principles: every item has one owner, every transfer requires acceptance, and every gap is visible.
Built for growing teams
Everything you need to stay in control during growth — from day one.
Centralized ownership ledger
Track assets, tools, and contracts in one simple ledger. Bulk import your existing data—and export everything anytime.
Bulk import & export
Start fast with spreadsheet imports and keep your data portable with one-click exports—built to match your workflow.
Multi-currency clarity
Track costs in any currency and automatically convert everything into one reporting currency for a clean overview.
User management & Microsoft 365 sync Growth
Automatically sync employees via Microsoft 365. Users log in securely with a magic link—no invites or passwords to manage.
Automated notifications
Send 'Confirm responsibilities' prompts, alert on upcoming renewals, and notify admins about past-due items.
Transfers, offboarding & audit history
Ownership only changes when accepted. Offboarding is gated until everything is reassigned—and every change is logged.
Trusted by design
OwndUp is built for organizations that take ownership, security, and compliance seriously.
GDPR compliant
Privacy by design. Your data stays yours.
Hosted in the EU
Data stored on European servers. No transatlantic transfers.
NIS2-ready
Asset ownership and audit trails aligned with Article 21 requirements.
30-day free trial
No credit card required. No strings attached.
Built for 10-500 people
Large enough to have ownership gaps. Simple enough to fix them.
No vendor lock-in
Export all your data anytime. Your ownership records are always yours.
Why we built this
Built by people who lived this problem
OwndUp was born from real frustration — watching laptops disappear, SaaS invoices pile up for tools nobody used, and offboarding checklists that missed half the assets. We built the tool we wished existed: simple enough to set up in 10 minutes, powerful enough to handle a growing organization's ownership chaos. No enterprise bloat. No per-user pricing traps. Just clear accountability.
Frequently asked questions
Everything you need to know about OwndUp.
Anything that needs a clear owner: SaaS subscriptions, hardware, contracts, licenses, vendor relationships. You decide what matters enough to track. OwndUp is not a detailed inventory system - it focuses on one thing: making sure every item has exactly one accountable person.
Traditional ITAM tools focus on inventory details - serial numbers, depreciation, device specs. OwndUp focuses on accountability. Every item has one owner. Every transfer requires acceptance. Every gap is visible. If you need a tool to answer "who is responsible for this?" instead of "what are the specs of this?" - that's OwndUp.
IT managers, operations leads, finance teams, and founders at companies with 10-500 employees. Large enough that ownership gaps are costing real money, small enough that you don't need enterprise complexity. Especially relevant for organizations preparing for compliance frameworks like NIS2 that require documented asset ownership.
When someone leaves, OwndUp shows everything they own and blocks the offboarding until every item is reassigned to a new owner. The new owner must accept each transfer before it completes. No assets slip through the cracks, no licenses go orphaned, no contracts become unmanaged.
Yes. NIS2 (Article 21) requires organizations to implement asset management measures - including maintaining an asset inventory with clear ownership, documented access controls, and auditable change logs. OwndUp provides exactly this: a centralized ledger where every asset has one accountable owner, all transfers are logged, and your full ownership history is audit-ready.
Yes. OwndUp is hosted on European servers (EU), is fully GDPR compliant, and uses encryption at rest and in transit. We never share your data with third parties. Your organization's data is completely isolated from other customers, and you can export or delete everything at any time.
Under 10 minutes. Import your existing data via a spreadsheet, sync your employee directory through Microsoft 365, and you're live. Start with your most critical items and expand from there. No training required, no implementation project needed.
Simple, per-organization pricing
One price. Your whole organization. That's it. No per-asset charges that creep up as you grow. No surprise invoices. No penalties for tracking more. Every plan includes full access for your team, and you can start with a 30-day free trial — no credit card needed, no strings attached. When you're ready to commit, pick the plan that fits.
No per-user fees. No per-asset charges. One price for your whole team.
Most asset tools charge per user per month. A 20-person team can easily cost over €1,000/month elsewhere. With OwndUp, you pay one flat rate — whether you have 5 users or 50.
Starter
€49/month
For small teams getting started
Up to 500 items
Up to 50 users
Full ownership tracking
Renewal tracking
Offboarding gates
Growth
€99/month
For growing organizations
Unlimited items
Unlimited users
Full ownership tracking
Renewal tracking
Offboarding gates
Full audit trail
Monthly insights mail
Get clarity in under 10 minutes
Start with your first owned item today. No complex setup, no training required.